An application on Apple’s mobile operating system that provides access to the internet while simultaneously blocking or filtering advertisements. These applications strive to offer a cleaner and faster browsing experience. As an example, a user might download a specific app to avoid pop-up ads and tracking scripts when visiting websites on their iPhone.
The importance of such tools lies in enhanced user privacy, reduced data consumption, and faster page load times. Historically, ad blocking was primarily a desktop phenomenon. However, due to mobile device limitations like battery life and data caps, the need for integrated ad blocking features on iOS has grown. This growth reflects increasing user awareness regarding online tracking and a desire for greater control over their browsing experience.