The utilization of Apple’s iconic “Think Different” campaign imagery as desktop backgrounds or device customization options reflects a desire to align oneself with the brand’s values of innovation, creativity, and challenging the status quo. These digital images often feature black and white portraits of influential figures from history who embodied these principles, serving as a constant visual reminder of unconventional thinking.
The appeal lies in the association with a company that disrupted industries and empowered individuals. By using such a wallpaper, individuals may seek to project an image of themselves as forward-thinking, imaginative, and unafraid to challenge norms. Furthermore, the historical context of the “Think Different” campaign, launched in 1997, provides a layer of nostalgia and connection to a pivotal moment in Apple’s resurgence and the broader technology landscape.
