Introduced with iOS 17, personalized visual representations now appear when an individual initiates a call or shares contact information. These customized displays are configurable by the user, enabling the selection of photos, Memoji, and typography to create a distinctive identification. For example, a user might opt for a professional headshot with their name prominently displayed in a specific font and color, which will then be visible to recipients when they call.
The implementation of this feature offers benefits extending beyond simple aesthetics. It provides a modern, engaging way to identify callers and share contact details, replacing the standard default display. This updated approach enhances visual communication and brand identity for individuals and organizations. The historical context lies in the evolution of digital communication from basic text-based systems to richer, more visually driven interfaces.
