The phrase refers to using a specific messaging platform, developed by a prominent technology company, on devices operating with Apple’s mobile operating system. Functionally, this involves the interaction between a communication application and a different operating system than it was originally designed for.
Its significance lies in bridging communication gaps between users of different mobile ecosystems. Implementing this enables broader reach and inclusivity in messaging, fostering wider adoption of a particular communication standard. In the past, incompatibilities between operating systems presented barriers to seamless communication, and this approach attempts to mitigate such difficulties.