A specific application designed to prevent advertisements from appearing while browsing the web or using apps on Apple’s mobile operating system. Functionality commonly involves filtering out ad-serving scripts and blocking connections to known advertising servers, resulting in a cleaner and potentially faster user experience. For instance, it can stop pop-up ads from appearing during mobile gameplay or remove banner ads from web pages viewed on an iPhone or iPad.
Such tools are frequently sought to reduce data consumption, improve page loading speeds, and enhance privacy by limiting the tracking of online activity associated with advertisements. Their emergence is rooted in the increasing prevalence of disruptive or intrusive advertising formats that detract from the overall user experience. Historically, browser extensions on desktop computers pioneered ad-blocking, and this functionality has since expanded to mobile platforms.
