A mechanism allows users to navigate directly to a specific location within an application, bypassing the typical app launch sequence. For example, clicking a link in a web browser or another app can transport a user directly to a product page within an e-commerce application, rather than just opening the application’s home screen.
This functionality significantly enhances user experience by reducing friction and providing immediate access to relevant content. Its implementation can improve user engagement, increase conversion rates, and streamline marketing campaigns by directing users precisely where intended. Initially, these capabilities faced challenges with deferred deep linking, where the destination link would still work even if the app wasn’t already installed.