A flavored whiskey liqueur combining the iconic spirit from Lynchburg with crisp apple flavors. This offering presents a blend intended to expand the brand’s appeal to a wider consumer base, introducing a sweeter and potentially more approachable profile than the traditional Old No. 7.
The product offers diversification within the established brand portfolio. Its appeal lies in its potential to attract consumers who prefer flavored spirits or those new to the whiskey category. The introduction provides an alternative consumption occasion, potentially serving as a base for cocktails or enjoyed neat as a dessert drink.
