A mechanism exists within the iOS ecosystem that enables applications to direct users to specific content within another application, or to a specific location within the same application. For instance, clicking a link in an email might open a particular product page within a shopping application, bypassing the application’s homepage. This functionality provides a more streamlined and targeted user experience.
This capability significantly enhances user engagement and application growth. It facilitates improved marketing campaign performance by directing users precisely to the advertised content. Historically, the implementation of this feature has evolved alongside iOS updates, with different methods being employed to ensure reliable routing and user security, including Universal Links and custom URL schemes.