A pre-packaged assortment centered around a flavored whiskey, typically including the spirit itself and complementary items, such as glassware or mixers, designed for gifting purposes. It provides a convenient and aesthetically pleasing way to present a specific brand and flavor profile to someone.
The appeal of such an offering lies in its all-in-one nature. It eliminates the need for individual component selection, offering a curated experience. The inclusion of branded glassware or accompanying beverages enhances the perception of value and provides a more complete consumption experience. The historical context reflects a trend toward curated gifting experiences, where presentation and thoughtfulness are highly valued.