The ability to use a mobile payment system at the popular sandwich chain provides a convenient and contactless method for customers to complete their transactions. This payment method allows users with compatible devices to make purchases by holding their device near a payment terminal, eliminating the need to insert or swipe a physical card. As an example, individuals ordering a sub at a participating store can pay using their iPhone or Apple Watch.
The adoption of this technology enhances the customer experience by offering a secure and efficient payment alternative. Its implementation reflects a broader trend towards digital payment solutions within the fast-casual dining sector. This system streamlines the checkout process and potentially reduces transaction times, offering enhanced security features compared to traditional payment methods due to tokenization and biometric authentication.