A promotional publication, typically distributed on a weekly basis, showcasing discounted items and special offers available at a specific grocery retailer. These advertisements commonly feature images and prices of products, informing consumers of potential savings at the store during the designated promotional period. For example, a shopper might consult one to determine the current price of produce or packaged goods before making a purchase decision.
These publications are important marketing tools for retailers, driving customer traffic and increasing sales volume by highlighting attractive prices and limited-time deals. Their history traces back to early forms of advertising, evolving from simple price lists to visually appealing, multi-page circulars. They provide consumers with valuable information to manage their budgets and make informed purchasing choices, especially in times of economic uncertainty.
