The phrase refers to the use of live streaming video applications on Apple’s iOS operating system, primarily through devices such as iPhones and iPads. These applications enable users to broadcast real-time video content to online platforms, personal websites, or specific groups of individuals. A common example involves utilizing an iPhone’s camera to transmit a live video feed to a social media platform for public viewing.
Functionality of this kind offers individuals and organizations immediate global reach and direct engagement with audiences. This technology fosters transparency, immediacy, and real-time interaction. The historical context involves a progression from simple video recording capabilities on early mobile devices to sophisticated live broadcasting tools accessible through app stores.