These are a specific type of link that directs users to a particular location within an application, rather than simply opening the app’s home screen. For example, a user clicking a link could be taken directly to a product page, a specific article, or a certain level in a game, bypassing the need to navigate through the app’s menu. The functionality enables a seamless user experience and personalized engagement.
The implementation of these links offers significant advantages for app developers and marketers. They facilitate targeted marketing campaigns, improve user retention by providing direct access to desired content, and streamline the onboarding process for new users. Their use has evolved alongside mobile operating systems, becoming increasingly sophisticated and crucial for driving app engagement and conversion.