The initial image displayed when an iOS application launches serves a crucial role in user experience. This visual element, presented before the application’s interface is fully loaded, provides immediate feedback to the user that the application is starting. For example, a custom-designed full-screen image reflecting the application’s branding or core functionality is often utilized during this initial loading phase.
Such visual feedback is important for several reasons. Primarily, it reduces perceived latency and creates a more positive first impression. Historically, it has helped mask the application’s loading time, especially on devices with limited processing power or during periods of network congestion. Modern applications still leverage this technique to reinforce brand identity and offer a seamless user onboarding process.
