This refers to the adaptation, or in some cases, the proposed, theoretical, or rumored adaptation, of the Amazon Appstore for use on Apple’s iOS operating system. The Amazon Appstore is primarily associated with Android devices. Therefore, the phrase suggests the possibility of accessing Amazon’s app offerings on iPhones and iPads, which generally rely on Apple’s own App Store.
The potential for an alternative application source on iOS devices carries significant implications. Currently, Apple maintains strict control over the apps available on its devices, impacting developer distribution and user choice. The entry of a major player like Amazon could introduce competition, potentially benefiting developers through alternative revenue models and users via a broader selection of applications. Historically, efforts to circumvent Apple’s app store have faced considerable regulatory and technical challenges.