CVS Pharmacy’s acceptance of Apple Pay allows customers to make purchases using their iPhones, Apple Watches, and other compatible Apple devices. This functionality streamlines the payment process, replacing traditional swiping or inserting of physical credit or debit cards. With Apple Pay integration, a transaction is initiated by holding the Apple device near a contactless payment terminal at the point of sale.
The adoption of contactless payment methods, such as those enabled by Apple Pay, offers several advantages. It generally enhances transaction speed, improving the overall customer experience at checkout. Contactless payment solutions may also contribute to a perceived increase in security, as the actual card number is not transmitted during the transaction; instead, a device-specific number and transaction code are used. Furthermore, it provides a level of hygiene by reducing the need to physically handle cash or touch shared payment terminals.